SEO & AEO: Google and AI Search

“Customers can't find us on Google or ChatGPT.”

Still looping? Read on.

Before · the loop

More customers now ask ChatGPT, Gemini or Perplexity who to call, alongside searching Google.

SEO (search engine optimisation) gets you found on Google; AEO (answer engine optimisation) gets you recommended in AI answers. Both reward the same things: a fast, well-built site, clear facts about your business, and trusted places across the web that mention you. We fix what's holding you back, then keep you visible.

After · the base case

Get found on Google and recommended by AI assistants like ChatGPT, Gemini and Perplexity.

Typical timeline
Sized on a first call
First preview
Within 7 days
Before we start
A plan, in writing
You own
Code, accounts, notes
Talk to us about thisSee our work

How we help

What this might involve

Not every project needs all of this. After a first call we plan only what fixes your problem.

  • A technical SEO audit, then fixing what's actually hurting your rankings
  • AEO: making your business easy for ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews to understand and recommend
  • Local SEO and your Google Business Profile, so nearby customers find you first
  • Pages and articles that answer the questions your customers really ask
  • Faster indexing, so new and updated pages show up in days, not months
  • A plain-English monthly report: rankings, traffic, enquiries and where AI mentions you

Why it matters

What changes for your business

  1. More enquiries from people already looking for what you do

  2. Show up where buying decisions now start, including AI answers

  3. Fewer wasted dollars on ads

  4. Know exactly what's working, every month

How we work

Call. Plan. Build. Hand over.

Four stops. You always know which one you're at.

  • Day 1

    Discovery call

    Nothing to prepare.

  • Day 2–3

    Written proposal

    A clear plan, in writing.

  • Weekly

    Build in the open

    A working link every week.

  • Launch & after

    Handover or hosting

    Yours to run, or ours to host.

Good to know

Straight answers

For the technically minded: how we'd build it
  • Core Web Vitals, crawlability, canonicals, sitemaps, redirects and index coverage
  • Schema.org structured data (Organisation, Service, FAQ, Breadcrumb, LocalBusiness)
  • Answer and generative engine optimisation (AEO / GEO): llms.txt, AI crawler access, snippet directives and answer-first content
  • IndexNow for Bing and Copilot, plus Google Search Console and Bing Webmaster Tools set up and monitored
  • Google Analytics 4 and Search Console reporting tied to real enquiries
How much will it cost?

It depends on what you need. After a thirty-minute call we talk you through the options and what they involve, before any work starts.

Do I need to understand the technical side?

No. You just need to know what's not working and what you'd like to do. We handle the rest and explain every decision in plain English.

How long does a project take for SEO & AEO?

We size it after a first call, and you see a working preview within 7 days.

Often paired with

Related services

Let's find the Basecase

Ready to talk about SEO & AEO?

Tell us what's happening in your business. We'll reply within a business day with what we'd do about it, and roughly what it would cost.

AI assistants & automationApp or database overhaulCloud hosting & API integrationsTechnical audit
Tell us what's not workinginfo@basecasetech.com.au

Replies in one business day. You'll speak directly with an engineer.